No business-related activity is complete without a marketing plan. See our eBook Zero to Book which breaks down some of the myths surrounding the business case for making a book.
The low hanging fruit of book marketing
There’s much to gain by paying attention to good design. This applies to great buildings and fabulous home interiors. It also applies to books. A great cover is the low hanging fruit: add a compelling tagline and a great interior to impress and elevate your ROI.
Your book needs an author platform
Contrary to the view of large publishing houses, we say that selling your book today is easier than it’s ever been. Think about the number of channels that are now full digital: social networks like Facebook and Twitter are great places to promote the fact that you are a published author.
Integral to making and publishing a book is identifying your audience.
Read more about marketing your book: For a copy of Book Launch Toolkit click here