You have something your customers desperately want…
…. And it’s not yet another brochure.
It’s your expertise.
The insights, wisdom and plain, practical know-how you and your colleagues have accumulated in the course of doing business. As more and more customers and clients turn to the Web to research important purchasing decisions, they’re looking for genuinely useful information that can help them plan, work and succeed.
Expert status and credibility.
A book has a great way of growing your expert status and enhancing your credibility within your industry. Yes; generally authors are considered experts and no, not all of them are. But your prospects in general will assume that if you’ve written a book on a particular subject you probably know a whole lot about and therefore, you’re an expert. Expert status is also what editors and journalists look for when writing articles.
Prepare your material.
Give it to your prospects and they’ll give you something in return: their business. You are the credible authority in your industry or area of business. And once you’ve captured a share of your prospects’ minds, you’re much better positioned to capture a share of their budgets as well.
Yes, you’ll make money out of lifting your status as an authority, but the really exciting prospect is that creating a book also takes us into product creation including:
- Special Reports
- And more
Multiple revenue streams can become a reality for the business owner or professional.
Contact us to find out how you can create new revenue streams – click here.